Website Design Strategy

Website, Strategy, Products, Design

To ensure we design a great website with the right products to have compelling content that generates enquires and sales for you that delivers value and really ‘speaks’ to your targeted audience, we first work with you on a strategy scoping your website requirements.

The 6 step process covers:

Why do you need a website?

We discuss your reasons for needing a website or website makeover. Believe it or not, some companies really don’t need a website, so why spend money unnecessarily if this is you.

How will your website add value to your business?

Once we’ve established you need a website or website makeover, the next step is to determine the goals of the website. Is it to generate enquiries, leads or sales? What results do you want your website to achieve?

Who are your target clients?

Understanding your target market(s) is critical to creating a website that is appealing to your potential clients.

What content do you need on your website?

In order to get your message to your target clients, you’ll need compelling website content. We clarify the info you’ll need to tell your story and/or sell your products and services.

What functionality does your website require?

Do you want to sell products online or simply put your company brochure online? By understanding what you want to do, we can advise the most effective and economical solution for you.

Have you seen some sites you like?

We’ve all seen websites we really like. By telling us about sites you like, it helps us see the type of website design you have in mind and understand your expectations.

Once we have gone through these 6 steps we will have a strategy in place and know how to design the right website products for you.